It was a great honor to announce that Masking Color I designed for Taiyo Toryo Co., Ltd. had won both the Good Design Award of Small and Medium Enterprises (Special Prize) and the Best 100 of the Good Design Award of Japan, 2013. The Best 100 will be awarded to only 100 of the thousands of entries, and special prizes including Gold awards will be given to only a few dozen selected works It was a great accomplishment for the Tokyo Business Design Award, as the first product born from this competition was the first winning entry.
The jury commented, “A revolutionary water-based paint that can be used to paint pictures and letters on store windows and other surfaces and easily removed later. There is. This is a product that was originally a B-to-B industrial product that has been developed into a B-to-C product. The applications are unlimited depending on the user's ideas. It is also excellent that the paint has been adjusted to prevent dripping for use on vertical surfaces such as walls and windows, where it is most likely to be used. It is an unprecedented product in its category. But with a pen-type bottle that requires no other tools, a symbol indicating that it is a water-based paint that can be peeled off, that makes it easy to understand, even for first-time users. It deserves a high evaluation because it is a water-based paint that has little impact on the human body, and the paint that is peeled off emits no harmful gases and can be disposed of as general waste.”